THE VEHICLE FOR PERFORMANCE AND COMFORT
This dermatology product was effective as much for the vehicle (gel that delivers and carries the medicine) as it was the active ingredient. So we needed to refresh this old product with a fresh new campaign with an emphasis on the "vehicle".
We decided to create and design an actual performance car for our campaign materials.
MetroGel — The Vehicle Designed for Performance and Comfort.
We partnered with photorealistic automotive CGI artist extraordinaire, Leonello Calvetti. Based in Italy we collaborated on the first initial sketches of the cars design, down to every angle and detail, including the custom hood ornament to showcase the products new pump bottle. This was such a great experience and one of my first pieces working in high end CG. (Just wish our Pharma clients actually made good use of the Art we created, hence the lack of actual pieces here...