Marked for Life
HCP AD CAMPAIGN
HCPs typically prescribe acne treatments for the immediate efficacy they provide in clearer skin. But there is a side of acne that they don’t think about often--acne scarring. To highlight this unique product benefit, the Epiduo Forte campaign needed to communicate just how permanent acne scarring can be.
Simple. Bold. And powerful. A dramatic series of wood sculpted portraits (busts?), paired with the sinister tone of the headline shows how damaging the scarring Is, both physically and emotionally, for patients. Just when young adults are coming of age they’re depicted with the remains of an unfortunate relationship with their acne, that could have been prevented. This provocative campaign that focused on the problem was essential in encourage physician to broaden their goals when choosing an acne treatment.