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Johnson & Johnson Vision Care

PITCH CONCEPTS

Background

Pitching for the Johnson & Johnson Portfolio of Vision products we needed some unique ideas to promote their new anti-allergy contact lenses. 

CONCEPT 1

Miss the Itch

A little absurd, and a little bit out there. Those were the words we used while pitching this one. In order for us to make a bit of a splash and get people talking we decided to come up with this fun campaign of people rubbing their itchy eyes from allergies and ultimately  missing something extraordinary. : )

CONCEPT 2

The Shy Eye

Another fun idea, The Shy Eye, tells the story of people suffering from allergies but not bringing it up with their  eye doctor. It was based on that very insight that most people A.) Aren't suffering from allergies at the time of the visit, so its not top of mind, or B.) Don't really think their eye doctor should, or could, help them with their allergies. Thinking about the eye doc strictly for vision, and not overall eye health.

sample storyboard

CONCEPT 3

AllergEYES